What is marketing? / 
Alvin J. Silk content adviser 
 - Boston, Mass. :  Harvard Business School Press,  2006 
 - xii, 207 p. :  ill. ;  24 cm. 
 - What is? series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781422104606 (pbk.) 1422104605 (pbk.)  RM105.72 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing