E-business and e-commerce management : strategy, implementation, and practice /
Ebusiness and ecommerce management
Dave Chaffey
- 3rd ed.
- Harlow, England : Financial Times/Prentice Hall, 2007
- xxviii, 663 p. : ill. ; 27 cm.
Includes bibliographical references and index
9780273707523 (pbk.) 0273707523 (pbk.) RM252.01
Electronic commerce Business enterprises--Computer networks