Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2006 
 - xxix, 683 p. :  ill., charts ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 652-660) and index 
<br/><br/><label>ISBN: </label>0072865784 (hbk.)  RM516.06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing