Vitale, Joe, 1953-

Buying trances : a new psychology of sales and marketing / Joe Vitale - Hoboken, N.J. : John Wiley & Sons, Inc., 2007 - xxiv, 209p. : ill. ; 24 cm.

Includes bibliographical references and index

9780470095195 (cloth) 0470095199 (hbk.) RM87.50


Selling--Psychological aspects
Marketing--Psychological aspects