TY  - BOOK
AU  - Mack,Benjamin
TI  - Think two products ahead: secrets the big advertising agencies don't want you to know and how to use them for bigger profits 
SN  - 0470055766 (hbk.)
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Product management
KW  - Marketing
N1  - Includes index
ER  -