Mack, Benjamin,  1968- <br/><br/>
Think two products ahead :  secrets the big advertising agencies don't want you to know and how to use them for bigger profits / 
Ben Mack 
 - Hoboken, N.J. :  John Wiley & Sons,  2007 
 - xiii, 242 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0470055766 (hbk.)  RM76.98 9780470055762 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing