TY  - BOOK
AU  - Johnston,Mark W.
AU  - Marshall,Greg W.
AU  - Johnston,Mark W.
TI  - Relationship selling
SN  - 9780073529813 (hbk.)
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes index
ER  -