TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh,David L.
AU  - Best,Roger J.
TI  - Consumer behavior: building marketing strategy 
SN  - 0073101370 (hbk.)
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Book is accompanied by 1 computer laser otical disc, entitled'DDB life style study data disk for use with Consumer behavior : building marketing strategy, 10th ed.' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references and indexes
ER  -