Hawkins,  Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  2007 
 - xxiv, 790 p. :  col. ill. ;  27 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> Book is accompanied by 1 computer laser otical disc, entitled'DDB life style study data disk for use with Consumer behavior : building marketing strategy, 10th ed.' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0073101370 (hbk.) 0073261548 (hbk.)  RM530.43 9780073101378 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--United States--Case studies