Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin 
 - 3rd ed. 
 - Mason, Ohio :  Thomson/South-Western,  2007 
 - xvii, 414 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 405-410) and index 
<br/><br/><label>ISBN: </label>9780324320879 (pbk.) 0324320876 (pbk.)  RM441.71 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research