TY  - BOOK
AU  - Schroeder,Jonathan E.
AU  - Salzer-Morling,Miriam
AU  - Askegaard,Sren
TI  - Brand culture
SN  - 0415355990 (pbk.) RM155.87
PY  - 2006///
CY  - London
PB  - Routledge
KW  - Brand name products
N1  - 'Simultaneously published in the USA and Canada by Routledge'; Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/ecip059/2005006801.html
ER  -