Marder, Eric,  1925- <br/><br/>
The laws of choice :  predicting customer behavior / 
Eric Marder 
 - New York :  Free Press,  1997 
 - xvi, 448 p. :  ill. ;  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0684835452  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--Attitudes<br/>Motivation research (Marketing)