TY  - BOOK
AU  - Battelle,John
TI  - The search: how google and its rivals rewrote the rules of business and transformed our culture 
SN  - 1591841410
PY  - 2006///
CY  - London
PB  - Penguin Group
KW  - Google (Firm)
KW  - Google
KW  - Internet industry
KW  - United States
KW  - Web search engines
KW  - Internet searching
ER  -