TY  - BOOK
AU  - Arens,William F.
AU  - Bovee,Courtland L.
TI  - Contemporary advertising
SN  - 0072964723 (alk. paper)
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Advertising
N1  - Previous ed. catalogued under : Bovee, Courtland L; Includes indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
ER  -