Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - 10th ed. 
 - Boston, Mass. :  McGraw-Hill,  2006. 
 - xl, 614 [80]p. :  col. ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Previous ed. catalogued under : Bovee, Courtland L. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0072964723 (alk. paper)  RM522.11 9780073135694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.