TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: engagements, strategies and practice 
SN  - 0273687727 (pbk.)
PY  - 2005///
CY  - Harlow, England
PB  - Prentice Hall/Financial Times
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -