Fill, Chris <br/><br/>
Marketing communications :  engagements, strategies and practice / 
Chris Fill 
 - 4th ed. 
 - Harlow, England :  Prentice Hall/Financial Times,  2005 
 - xxxvii, 910p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>0273687727 (pbk.)  RM269.01 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing channels<br/>Sales promotion