Wilcox, Dennis L. <br/><br/>
Public relations writing and media techniques / 
Dennis L. Wilcox 
 - 5th ed. 
 - Boston :  Pearson Allyn and Bacon,  2004 
 - xiv, 578 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>020541849X (pbk.)  RM305.86 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States<br/>Public relations--Authorship--United States