Guth, David

Public relations : a values-driven approach / David W. Guth, Charles Marsh - 3rd ed. - Boston : Pearson/Allyn and Bacon, 2006 - xix, 604 p. : ill. ; 23 cm.

Includes bibliographical references and index

0205459536 (pbk.) RM206.74


Public relations
Public relations--Moral and ethical aspects