Lane, W. Ronald,  1940- <br/><br/>
Kleppner's advertising procedure / 
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell 
 - 16th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2005 
 - xvii, 766 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131404121 (hbk.)  RM509.76 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising