Principles of marketing / 
Philip Kotler ...[et al.] 
 - 3rd ed. 
 - NSW, Australia :  Pearson Education Australia,  2006 
 - xxiii , 598 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0733971172  RM215.91 1741034485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management