Farese, Lois Schneider <br/><br/>
Marketing essentials / 
Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk 
 - New York :  McGraw-Hill/Glenco,  2003 
 - xxviii, 772 p. :  ill. ;  30 cm. 
<br/><br/><label>ISBN: </label>0078303974  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business education