Rapp, Stan <br/><br/>
The new maximarketing / 
Stan Rapp, Thomas L. Collins 
 - New York :  McGraw-Hill,  1996 
 - xx, 330 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>007052033X  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising<br/>Sales promotion