TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 0072998377 (alk. paper)
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Book is accompany by 2 student computer laser optical disc, entitled'Introduction to mass communication, updated media enhanced, 3rd ed.' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references and index
ER  -