Introduction to mass communication : media literacy and culture - Baran, Stanley J. (Boston : McGraw-Hill, 2004)
Book is accompany by 2 student computer laser optical disc, entitled'Introduction to mass communication, updated media enhanced, 3rd ed.' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
System requirements for accompanying computer discs: For Windows and MacIntosh
Keywords: Mass media; Mass media and culture; Media literacy