Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran 
 - Updated media enhanced, 3rd ed. 
 - Boston :  McGraw-Hill,  2004 
 - xxxvi, 529 :  ill. ;  26 cm. +  2 student computer laser optical discs (4 3/4 in.) 
<br/><br/> Book is accompany by 2 student computer laser optical disc, entitled'Introduction to mass communication, updated media enhanced, 3rd ed.' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>System requirements for accompanying computer discs: For Windows and MacIntosh 
<br/><br/><label>ISBN: </label>0072998377 (alk. paper)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy