Simmons, John <br/><br/>
Winning together :  the story of the Arsenal brand / 
John Simmons and Matt Simmons 
 - London :  Cyan Books,  2006 
 - 191 p. :  ill. ;  20 cm. 
 - Great brand stories Arsenal .
<br/><br/><label>ISBN: </label>1904879608  RM63.11 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arsenal Football Club--Public relations<br/>Soccer teams--Marketing--England--London<br/>Brand loyalty