Classics in marketing / 
edited by C. Glenn Walters, Donald P. Robin 
 - California :  Goodyear Pub,  1978 
 - xv, 510 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0876201915 
<br/><br/><label>LCCN: </label>77-027511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures