Chitty, William <br/><br/>
Integrated marketing communications / 
William Chitty, Nigel Barker and Terence A. Shimp 
 - Melbourne :  Thomson,  2005 
 - xx, 471 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0170120082  RM219.63 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing