TY  - BOOK
AU  - Wilson,Alan
TI  - Marketing research: an integrated approach 
SN  - 027369474X
PY  - 2006///
CY  - Harlow, Eng.
PB  - Prentice Hall
KW  - Marketing research
N1  - Book is accompanied by one CD entitled'Marketing research : an integrated approach' bearing the same call number and available at Bahagian Koleksi Media
ER  -