Wilson, Alan <br/><br/>
Marketing research :  an integrated approach / 
Alan Wilson 
 - 2nd ed. 
 - Harlow, Eng. :  Prentice Hall ,  2006 
 - xviii, 432 p. :  ill. ;  25 cm. +  1 computer laser optical disc (4 3/4 in) 
<br/><br/> Book is accompanied by one CD entitled'Marketing research : an integrated approach' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/><label>ISBN: </label>027369474X  RM237.97 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research