TY  - BOOK
AU  - Winer,Russell S.
TI  - Marketing management
SN  - 0131963341
PY  - 2007///
CY  - Upper Saddle River, N. J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
UR  - http://www.loc.gov/catdir/toc/ecip068/2006004951.html
ER  -