Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer 
 - 3rd ed. 
 - Upper Saddle River, N. J. :  Pearson/Prentice Hall,  2007 
 - xxix, 500 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0131963341  RM504.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management