TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 0131477323 (hbk.)
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - SPSS for Windows
KW  - Marketing research
N1  - 'SPSS integration'-- Pref; Book is accompanied by 1 computer laser optical disc, entitled'SPSS student version 13.0' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -