Marketing research - Burns, Alvin C.; Bush, Ronald F. (Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006)
'SPSS integration'-- Pref.
Book is accompanied by 1 computer laser optical disc, entitled'SPSS student version 13.0' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
Buku bacaan asas fakulti
Keywords: SPSS for Windows; Marketing research