Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2006 
 - 665 p. ;  26 cm. 
<br/><br/> 'SPSS integration'-- Pref.  Book is accompanied by 1 computer laser optical disc, entitled'SPSS student version 13.0' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>0131477323 (hbk.)  RM480.66 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>SPSS for Windows
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research