Berkowitz, Eric N. Essentials of health care marketing / Eric N. Berkowitz - 2nd ed. - Boston : Jones and Bartlett, 2006 - xvi, 416 p. : ill. ; 22 cm. ISBN: 0763783501 RM278.81 Subjects--Topical Terms: Marketing of Health Services National Library of Medicine Call No.: W74.1 / .B513e 2006 9HUKM