TY  - BOOK
AU  - Bly,Robert W.
TI  - The white paper marketing handbook: how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs 
SN  - 0324300824 (hbk.)
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson
KW  - Communication in marketing
KW  - Market segmentation
KW  - Advertising
KW  - Selling
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0517/2005021939.html
ER  -