Bly, Robert W. <br/><br/>
The white paper marketing handbook :  how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs / 
Robert W. Bly 
 - Mason, Ohio :  Thomson,  2005 
 - xv, 229 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324300824 (hbk.)  RM139.83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Market segmentation<br/>Advertising<br/>Selling