TY  - BOOK
AU  - Farris,Paul
TI  - Marketing metrics: 50+ metrics every executive should master 
SN  - 0131873709 (hbk.)
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Includes bibliographical references (p. 335-337) and index
UR  - http://www.loc.gov/catdir/toc/ecip062/2005031114.html
ER  -