Marketing metrics :  50+ metrics every executive should master / 
Paul W. Farris ... [et al.] 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  2006 
 - xvi, 359 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 335-337) and index 
<br/><br/><label>ISBN: </label>0131873709 (hbk.)  RM139.97 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Mathematical models