Thompson, Arthur A., 1940- Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A. J. Strickland III, John E. Gamble - 15th ed. - Boston : McGraw-Hill/Irwin, 2007 - 1 v. (various pagings) : ill. ; 27 cm. Includes bibliographical references and indexes ISBN: 0072969431 (hbk.) RM487.83 Subjects--Topical Terms: Strategic planningStrategic planning--Case studies