Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 4th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  1991 
 - 680 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131728598  RM498.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)