TY  - BOOK
AU  - Marconi,Joe
TI  - Creating the marketing experience: new strategies for building relationships with your target market 
SN  - 0324205449 (hbk.)
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson
KW  - Relationship marketing
KW  - Target marketing
N1  - Above imprint: Racom Communications ; American Marketing Association; Includes bibliographical references (p. 327-329) and index
UR  - http://www.loc.gov/catdir/toc/ecip0513/2005015327.html
ER  -