TY  - BOOK
AU  - Sudman,Seymour
AU  - Blair,Edward
TI  - Marketing research: a problem-solving approach 
SN  - 0079136702
PY  - 1998///
CY  - United Kingdom
PB  - McGraw-Hill
KW  - Marketing research
N1  - Book is accompanied by one diskette, entitled'Marketing research : a problem-solving approach' bearing the same call number and available at Bahagian Koleksi Media
ER  -