Sudman, Seymour <br/><br/>
Marketing research :  a problem-solving approach / 
Seymour Sudman, Edward Blair 
 - United Kingdom :  McGraw-Hill,  1998 
 - xli, 737 p. :  ill. ;  26 cm. +  1 computer disks (3 1/2 in.) 
<br/><br/> Book is accompanied by one diskette, entitled'Marketing research : a problem-solving approach' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/><label>ISBN: </label>0079136702  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research