TY  - BOOK
AU  - Ireland,R.Duane
AU  - Hoskisson,Robert E.
AU  - Hitt,Michael A.
TI  - Understanding business strategy: concepts 
SN  - 0324317735 (pbk.)
PY  - 2005///
CY  - Mason, OH
PB  - Thomson South-Western
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
ER  -