Marketing scales handbook - Bruner, Gordon C., 1954-; Hensel, Paul J.; James, Karen E. (Chicago, Ill., USA : American Marketing Association, 1992)
Vol. 4 has subtitle : A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James
Includes bibliographical references and indexes
Keywords: Marketing research -- Statistical methods -- Handbooks, manuals, etc; Scaling (Social sciences) -- Handbooks, manuals, etc