Essentials of marketing research :  an applied orientation / 
Malhotra ... [et al.] 
 - New South Wales :  Pearson Education Australia,  2004 
 - xii, 418 p. :  ill. ;  26 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>1741032210  RM210.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research