Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 12th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2006. 
 - 1 v. (various pagings) :  ill. (col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131457578 (hbk.)  RM457.55 013196853X (pbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.